SEO for Small Business: Supercharge Your Visibility

You are welcome to our guide on SEO for small businesses. In today’s digital age, having a strong online presence is essential for fulfillment. Small businesses, in particular, can greatly take advantage of implementing effective SEO strategies to boost their visibility and reach their target audience. By optimizing their websites and content, small companies can increase their search engine rankings, drive organic traffic, and ultimately increase their client base.

In the following paragraphs, we are going to explore the importance of affordable small business SEO packages and just how it can be a game-changer for his or her online visibility. We will discuss the impact of SEO, the difference between small business SEO and native SEO, and why it matters. We will also provide practical tips and methods to aid small businesses maximize their SEO efforts and stand out from your competition.

Pertinent Takeaways:

• Implementing SEO strategies can significantly enhance the online visibility of small businesses.
• Small business SEO differs from local SEO, with unique considerations and approaches.
• SEO is actually a long-term investment that can generate organic traffic and attract the right audience.
• Creating compelling and localized content is crucial for engaging with the local audience.
• Maximizing SERP visibility, building brand awareness, and leveraging reviews are crucial SEO tactics.

Comprehending the Impact of SEO on Small Companies

Within this section, we shall delve into the thought of Small Business SEO and explore its influence on small organizations. SEO, which means Search Engine Optimization, plays a crucial role in improving online visibility and driving organic visitors to websites. By implementing effective SEO strategies, small companies can boost their online presence and stand out from competition.

What exactly is Small Business SEO?

Small Business SEO refers to the optimization techniques specifically tailored for small organizations to enhance their visibility on search engines like google like Google. It requires optimizing various facets of a website, including content, keywords, meta tags, and backlinks, to rank higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Real Difference Between Small Business SEO and native SEO

While Small Business SEO focuses on boosting the online presence of small companies generally speaking, Local SEO is a lot more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach potential prospects within their specific location. While both Small Business SEO and native SEO share common optimization techniques, Local SEO puts more emphasis on factors like Google My Business profiles, local keywords, and directory listings.

Why SEO is a Game-Changer for Small Companies

SEO has turned into a game-changer for small companies, providing them with an affordable and effective way to compete with larger organizations in the digital landscape. Below are a few key main reasons why SEO is essential for small businesses:

1. Increased Online Visibility: By implementing SEO strategies, small businesses can improve their rankings on SERPs, driving more organic traffic to their websites and increasing their online visibility.
2. Targeted Audience: SEO allows small organizations to focus on specific keywords and optimize their website to attract the right audience. It will help in driving relevant traffic that is very likely to convert into customers.
3. Cost-Effective Marketing: In comparison to traditional marketing methods, SEO delivers a inexpensive way for small businesses to advertise their products and services to a wider audience.
4. Long-term Growth: SEO is really a long-term investment that will yield continuous results for small organizations. By consistently improving their SEO efforts, small businesses can maintain and grow their online visibility, ultimately causing sustained growth.

Overall, Small Business SEO provides the potential to become a game-changer for small companies, providing them with increased visibility, targeted audience reach, and cost-effective marketing opportunities. By embracing SEO strategies, small organizations can obtain a competitive edge and thrive inside the digital landscape.

Importance of Google Business Profile for Local Visibility

In today’s digital age, possessing a strong online presence is vital for small companies looking to thrive. One powerful tool that will significantly enhance a small business’s local visibility is really a Google Business Profile.

A Google Business Profile is really a free listing that appears when individuals search for organizations on Google or Google Maps. It offers essential details about your business such as address, phone number, website, business hours, and testimonials.

Optimizing your Google Business Profile may have a significant effect on attracting local customers. Whenever people hunt for products or services within their area, having an optimized and updated profile increases the chances of your business being featured prominently inside the local search engine results. This heightened visibility can drive traffic to your web page and ultimately increase conversions and sales.

Additionally, a Google Business Profile lets you showcase your business within a visually appealing way. You can add photos, videos, and post updates to engage with prospective customers and provide them with a more immersive experience.

Furthermore, testimonials and ratings play a crucial role in customer decision-making. An optimized Google Business Profile enables customers to depart reviews and ratings, building social proof and credibility to your business. Positive reviews and ratings can get more customers and differentiate your business from competitors.

To conclude, creating and optimizing a Google Business Profile is important for small companies wanting to increase their local visibility. By making the most of this free and powerful tool, small businesses can increase their online presence, get more local customers, and ultimately grow their business.

Strategic Keyword Research for Targeted Outreach

To be able to maximize the visibility of small companies online, strategic keyword research plays an important role. By identifying relevant keywords, organizations can create targeted outreach campaigns that attract the correct audience and drive organic targeted traffic to their websites.

The process of strategic niche research involves:

1. Understanding your audience: Conduct market research and develop buyer personas to gain insights in to the preferences, needs, and pain points of your own prospective customers.
2. Identifying industry-specific and location-specific keywords: Use keyword research tools to discover keywords that are highly relevant to your business and location. These can include long-tail keywords, location-based keywords, and industry-specific terms.
3. Competitor analysis: Analyze the keywords that your particular competitors are targeting and identify gaps or opportunities which will help you stand out inside the search results.
4. Relevance and search volume: Prioritize keywords that have a high search volume and are relevant to your business. This will ensure that you attract qualified traffic to your site.

When you have identified the appropriate keywords, you can incorporate them into your website content, as well as your headings, meta tags, page titles, and inside the body of your own text. By optimizing your articles using these targeted keywords, you increase the chances of ranking higher in search engine results, making your business more visible to prospective customers.

Benefits of Strategic Niche Research for Small Organizations
Higher search engine rankings
Boost in organic traffic
Attracting highly relevant leads
Improved sales
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One in the key factors in attracting and fascinating the local audience is creating compelling and localized content. This really is crucial for SEO company for small business trying to create a strong online presence and connect to their target market. By focusing on topics that resonate along with your local audience and incorporating local events and activities to your content, you are able to effectively grab their attention and make a loyal following.

Identifying Topics That Resonate along with your Local Audience

To generate compelling content that resonates with your local audience, it’s necessary to understand their demands, interests, and preferences. Spend some time to research and identify topics which are related to your target audience. Consider conducting surveys or interviews together with your existing customers to achieve advice about their concerns, questions, and areas of interest. This should help you tailor your content to satisfy their expectations and supply valuable information they find valuable and engaging.

Furthermore, staying current with local news, trends, and events can also help you identify topics that resonate together with your local audience. By incorporating timely and relevant information in your content, you are able to position yourself as a trusted source of information and establish your business being a go-to authority inside your local area.

Incorporating Local Events and Activities into Your Content

Local events and activities play a significant role in shaping the fabric of a community. By integrating these events into your content, you may create a sense of connection and relevance with your local audience. Consider writing blog posts, creating videos, or sharing social networking updates that highlight upcoming local events and activities. This may not merely demonstrate your involvement locally but in addition provide valuable information and entertainment for the audience.

Additionally, consider partnering with local organizations, organizations, or influencers to co-create content that showcases local events and activities. This collaboration can help expand your reach and further strengthen your connection with the local audience. It’s a win-win situation, while you provide valuable content for your audience while also supporting and promoting local businesses and initiatives.

Examples of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to Attend This Summer”
Video	“Exploring Local Festivals: Strategies for the very best Food and Fun”
Social Media Post	“Join us this weekend at the XYZ Farmers Marketplace for fresh produce and native artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of your own local audience while incorporating local events and activities, you are able to establish a strong connection and foster engagement. This will help your small business get noticed and make a loyal client base within your neighborhood.

Maximizing SERP Visibility Through Effective SEO Tactics

So that you can boost their online visibility and reach a more substantial audience, small businesses have to implement effective SEO tactics that can maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small companies can employ to make sure maximum visibility on search engine listings.

One primary factor in maximizing SERP visibility is on-page optimization . By optimizing website elements including title tags, meta descriptions, and headers with targeted keywords, small businesses can improve their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is optimized for both users and search engines can further enhance visibility.

Another essential aspect is backlink building . Building a strong network of high-quality backlinks from reputable websites cannot only drive visitors to a small business’s website but also signal to look engines that this website is authoritative and trustworthy. This can result in improved visibility on SERPs.

In addition to on-page optimization and backlink building, small businesses should look into other effective SEO tactics such as:

• Creating a user-friendly website with clear navigation and fast loading times
• Optimizing website images by reducing file sizes and making use of descriptive alt text
• Utilizing social media platforms to engage with audiences and drive visitors to their internet site
• Implementing local SEO strategies to target specific geographic locations
• Monitoring and analyzing website performance using analytics tools to distinguish areas for improvement

By implementing these SEO tactics and staying up-to-date using the latest industry trends, small organizations can enhance their visibility on SERPs, reach their target audience, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Businesses

Tactic	Description
On-Page Optimization	Optimizing website elements and content to improve SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to improve website authority and visibility
User-Friendly Website Design	Developing a website which is easy to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and making use of descriptive alt text for improved search visibility
Social Networking Engagement	Using social media marketing platforms to interact with audiences and drive visitors to the site
Local SEO	Implementing approaches to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to track and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is crucial for the achievements of small organizations. One effective way to achieve this is via strategic SEO strategies. By optimizing their online presence, small businesses can establish brand authority, improve brand visibility, and attract a loyal customer base.

SEO plays a crucial role in establishing brand authority. When small organizations consistently produce high-quality, relevant content that aligns using their target audience’s needs and interests, they position themselves as experts in their industry. It will help to develop trust and credibility, making customers more prone to choose their brand over competitors.

Improving brand visibility is another key benefit of implementing SEO strategies. By optimizing their site and content for search engines like google, small organizations can improve their visibility on search engine results pages (SERPs). Which means that when prospective customers hunt for relevant keywords or phrases, the business’s website is very likely to appear in the top search results.

By appearing inside the top search engine results, small companies can attract organic traffic, generate leads, and increase their chances of converting visitors into customers. This increased visibility also helps to amplify brand awareness, as more people are subjected to the business’s name and offerings.

Additionally, SEO may help small companies attract a loyal subscriber base. When organizations consistently deliver valuable content and offer a seamless user experience, they make positive associations using their brand. This enhances customer satisfaction and encourages repeat business and word-of-mouth referrals.

Benefits associated with Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal subscriber base

Tailoring Your SEO Strategy for the Niche

On the planet of SEO, one size fails to fit all. It is important for small businesses to tailor their SEO techniques to their respective niches to accomplish optimal results. By customizing SEO approaches based on industry-specific needs, small organizations can effectively boost their online visibility and remain ahead of the competition.

Customizing SEO Approaches for a number of Small Business Types

Each small business type features its own unique requirements and audience. Customizing SEO approaches involves knowing the specific needs from the business and tailoring strategies accordingly. As an example, a retail store may concentrate on local SEO and optimizing product listings, while a service-based business may prioritize content marketing and customer reviews.

By conducting thorough research and research into the potential audience, small companies can uncover the most effective SEO tactics that resonate with their niche audience. This consists of identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to Improve Your SEO Game

One of the key steps in tailoring an SEO technique for the niche is analyzing competitors. By studying the SEO tactics and techniques utilized by competitors in the same industry, small organizations can gain valuable insights and identify areas for improvement.

Competitor analysis helps small businesses be aware of the keywords, content, and backlink profiles which are driving their competitors’ success. This information may then be employed to refine and grow their own SEO efforts. By learning from competitors’ successes and failures, small businesses can optimize their SEO strategies and obtain a edge against your competitors in the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play an important role in the achievements of small companies. Search engines like google like Google consider testimonials and social engagement as essential ranking factors. By leveraging reviews and social proof effectively, small businesses can significantly improve their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews serve as a powerful kind of social proof that will influence prospective customers and look engines. Each time a small business includes a high amount of positive reviews, it signals to look engines the business is trusted and reputable. As a result, search engines may reward the business with higher search rankings, resulting in increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small businesses can actively generate and showcase social proof to enhance their SEO efforts. Below are a few strategies:

1. Encourage satisfied customers to leave reviews: Small organizations can ask happy customers to leave reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and attract more customers.
2. Reply to reviews: Engaging with testimonials demonstrates that the business values customer comments and cares about client satisfaction. Responding promptly and professionally could have a positive impact on search rankings and customer perception.
3. Showcase testimonials and endorsements: Small businesses can feature customer testimonials and endorsements on their site or social media marketing platforms. These testimonials work as social proof and can build trust.
4. Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is essential. Promptly resolving issues may help mitigate any potential negative impact on search rankings and brand reputation.

Wrapping It Up

Leveraging reviews and social proof is a vital part of an effective SEO technique for small organizations. By harnessing the power of positive reviews and effectively showcasing social proof, small businesses can grow their online visibility, attract more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the strength of Local Keywords

So that you can maximize your small business’s online visibility, it’s necessary to understand the power of local keywords. Local keywords are keyphrases which are specific to a particular geographic location, enabling you to target potential prospects in the area. By incorporating these keywords to your website content, you can increase your odds of appearing in local search engine rankings and attracting relevant traffic.

When picking local keywords, it’s vital that you think about the unique characteristics of your own target market as well as your local market. This should help you choose keywords that resonate together with your prospective customers and align with their search intent. By knowing the specific terms and phrases that your local audience uses when searching for services or products like yours, it is possible to optimize your articles to fulfill their demands and enhance your website’s visibility in local search engine results.

Integrating Local Keywords in your Website’s Metadata

Integrating local keywords to your website’s metadata is an efficient approach to signal to search engines that your particular business is relevant to local searches. Metadata refers to the information that is certainly baked into the code of the web pages and is not visible to visitors. By optimizing your metadata with local keywords, it is possible to provide search engine listings with valuable details about your business’s location and improve the chances of you appearing in local search engine results.

For example, you can include local keywords within your page titles, meta descriptions, and image alt tags. This can help search engines like google comprehend the context of the content and hook it up to relevant local searches. When making your metadata, make sure you include compelling and relevant information that entices users to click your website in search results.

Along with metadata, it’s vital that you incorporate local keywords naturally throughout your website’s content. This can include your page headings, body text, and image captions. By weaving local keywords seamlessly into your content, you are able to enhance your website’s relevance for local searches and increase your odds of attracting local customers.

By localizing your SEO efforts through the use of geo-targeted keywords and integrating them effectively into your website’s metadata, you are able to enhance your small business’s online visibility and attract local customers that are actively looking for the goods and services you offer.

Image Optimization and its Influence on SEO Performance

In terms of improving SEO performance for small businesses, image optimization plays an important role. Optimized images not merely boost the looks of a website but additionally play a role in reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small organizations can significantly reduce the time it takes for his or her webpages to load. This may lead to better user engagement and increased organic traffic.

There are many approaches for optimizing images:

• Compressing images without compromising quality: By reduction of the file scale of images, organizations can ensure faster loading times without sacrificing looks.
• Using the appropriate image file format: Deciding on the best file format, such as JPEG or PNG, depending on the image content may help optimize loading speeds.
• Implementing lazy loading: This procedure involves loading images only if they are visible around the user’s screen, further improving page load times.

By implementing these optimization techniques, small companies can create a better user experience and enhance their website’s overall SEO performance.

Utilizing Alt Text and File Names to improve SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not merely helps search engines be aware of the content but in addition improves accessibility for visually impaired users.

When crafting alt text, you should use relevant keywords that accurately describe the photo. This enables search engines to associate the image with relevant search queries, improving the probability of higher rankings in image search engine rankings.

As well as alt text, optimizing file names is essential. When saving image files, small organizations should use descriptive file names that incorporate relevant keywords. This can help search engines like google comprehend the image’s content and improves the overall SEO performance.

By optimizing images through alt text and file names, small organizations can enhance their online visibility and have more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile devices are becoming the most preferred method for accessing the internet. Being a small business, it is vital to prioritize mobile responsiveness to offer user-friendly experiences to your audience. Furthermore it boost the overall usability of your own website, but it additionally has a direct effect on your SEO experts performance.

Mobile responsiveness refers to the ability of any website to adapt and display properly on different screen sizes and devices. It makes sure that your internet site looks and operations seamlessly, regardless of whether it is actually accessed on the desktop computer, smartphone, or tablet.

With regards to SEO, mobile responsiveness plays an important role in search engine rankings. Search engines, like Google, prioritize websites that offer a mobile-friendly experience to users. Mobile-friendly websites are more likely to achieve greater rankings in search results, leading to increased visibility and organic traffic.

Optimizing your internet site for mobile devices involves various factors. Firstly, you have to ensure your website was created employing a responsive web design framework. This allows your website to automatically adjust and adapt its layout in accordance with the device and screen size it is being viewed on. The material, images, and overall design needs to be optimized to match smaller screens without having to sacrifice quality or user experience.

Additionally, page loading speed is another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can result in high bounce rates and minimize search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching methods to improve loading times on mobile devices.

Usability is essential on mobile devices, and this includes having easy-to-navigate menus and clickable buttons that are suitable for touchscreens. Implementing mobile-friendly features such as collapsible menus, larger buttons, and simplified forms can greatly enhance the user experience on mobile devices, resulting in increased engagement and conversions.

By ensuring mobile responsiveness to your small business website, you are not just serving the evolving needs and preferences of the audience but in addition boosting your SEO performance. With a lot more users counting on mobile devices to gain access to information, products, and services, providing a user-friendly mobile experience is vital for your success and growth of your small business.

To Conclude

SEO is not just a brief-term fix for small organizations; it is a long-term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small companies can improve their online presence, attract more targeted visitors, and ultimately improve their revenue.

When it comes to SEO, patience is essential. It requires time for search engines to acknowledge and rank websites based on their optimization efforts. However, the long-term benefits associated with SEO make it an important tool for small business growth. It allows organizations to determine their brand authority, connect to their target audience, and remain competitive within the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough keyword research and implementing targeted outreach campaigns. By comprehending the needs and preferences of your local audience, you can create compelling and localized content that resonates along with them. Optimizing your website with geo-targeted keywords and ensuring mobile responsiveness can also be crucial for providing a user-friendly experience and improving search engine rankings.

Remember, SEO is not a one-time task; it requires ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you can refine your SEO strategy and stay in front of the competition. Using a solid SEO foundation, small organizations can make use of increased visibility, organic traffic, and sustainable growth.

FAQ

What is Small Business SEO?

Small Business SEO means the procedure of optimizing a small business’s website and internet based presence to improve its visibility and rankings on search engine results pages (SERPs). It requires implementing various strategies and tactics like niche research, on-page optimization, and backlink building to bring in more organic traffic and potential prospects.

What is the difference between Small Business SEO and Local SEO?

While Small Business SEO concentrates on enhancing the overall online visibility of the small business, Local SEO specifically targets optimizing a business’s presence in local search engine results. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to draw in customers within a specific geographical area.

Exactly why is SEO a game title-changer for small organizations?

SEO is a game-changer for small companies because it levels the playing field and enables them to contend with bigger brands. By implementing effective SEO strategies, small organizations can improve their visibility, attract targeted organic traffic, and build brand authority within their industry. This may lead to higher website traffic, better lead generation, and ultimately, increased sales and revenue.

Exactly what is the significance of using a Google Business Profile for small businesses?

Having a Google Business Profile is vital for small businesses because it enhances their local visibility and credibility online. A Google Business Profile provides essential information including business hours, contact details, and customer reviews. Optimizing this profile helps to ensure that small companies show up in local search engine rankings making a positive impression on potential customers.

How can strategic keyword research benefit small businesses?

Strategic market and keyword research helps small organizations identify the most relevant and valuable keywords for their industry, target audience, and business goals. By making use of these keywords inside their website content, blog posts, along with other digital marketing efforts, small organizations can attract more organic traffic, enhance their search engine rankings, and increase their chances of converting visitors into customers.

Just how can small companies create compelling and localized content?

Small businesses can produce compelling and localized content by identifying topics that resonate using their local audience and incorporating local events and activities within their content creation. This includes addressing local interests, highlighting community involvement, and showcasing unique aspects of the local area within their blog posts, articles, and social media content.

What are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small organizations rank higher on search engine results pages and attract more organic traffic.

How could small companies build brand awareness with SEO?

Small companies can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal client base by consistently delivering value and meeting customer needs. SEO helps small companies connect with their audience, increase brand recognition, and ultimately, grow their brand presence online.

How could small companies tailor their SEO techniques for different business types?

Small organizations can tailor their SEO strategies for different business types by understanding industry-specific needs and analyzing competitors. This involves conducting thorough researching the market, identifying target keywords, and customizing SEO approaches depending on the unique requirements and goals from the specific business niche. Additionally, analyzing competitor strategies provides valuable insights for optimizing SEO efforts.

How can small businesses leverage reviews and social proof in SEO?

Small businesses can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, responding to reviews to demonstrate engagement and trustworthiness, and showcasing these reviews on their site as well as other online platforms. Positive reviews and social proof not just boost search engine rankings but also instill trust and confidence in potential prospects, ultimately causing increased conversions and business growth.

Exactly why is localizing SEO efforts important for small companies?

Localizing SEO efforts is essential for small organizations because it allows them to target specific geographic areas and attract relevant local customers. This involves using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to handle the unique needs and preferences from the local audience. By centering on local SEO, small businesses can improve their visibility and competitiveness inside the local market.

How does image optimization impact SEO performance for small organizations?

Image optimization plays an important role in improving SEO performance for small businesses. By optimizing images for webpages, including reducing file sizes and looking after appropriate dimensions, small businesses can improve website loading times, enhance user experience, and increase their odds of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

Why is ensuring mobile responsiveness essential for small business websites?

Ensuring mobile responsiveness for small business websites is crucial because a lot more users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the likelihood of higher search engine rankings. Optimizing websites for mobile devices improves the overall SEO performance for small businesses so it helps them attract and retain mobile users as prospective customers.